Parents displaying family consumption in Ireland

This article considers qualitative data collected from 78 parents in an Irish study on the commercialisation and sexualisation of children. It makes a distinctive contribution showing that framework family display (Finch, 2007) can be productively applied to entire field consumption. shows consumption narratives viewed as tool is used – other words, how done internal members outsiders. While has been more often empirically with non-conventional families, its relevance for all families reasserted by our data. Our application middle-class parenting ideals are stretched become unstuck when displayed parents, constituency most associated their production propagation.